GA4 Custom Events: A Practical Guide to Tracking Key Actions on Your Website
Learn how to set up GA4 custom events to track key user actions. Practical examples, code snippets, and best practices for better analytics.
analytics
22 articles
Server-Side Google Tag Manager: Setup Guide & Data Collection Benefits
Learn how to set up server-side Google Tag Manager and discover its benefits for faster sites, better data accuracy, and improved privacy compliance.
Matomo vs Google Analytics 4: Which Analytics Solution to Choose in 2026?
Matomo vs Google Analytics 4 in 2026: compare privacy, features, cost, and accuracy to pick the best analytics platform for your website.
Multi-Touch Attribution Models in GA4: The Right One for E-Commerce
Discover how to choose the best multi-touch attribution model in GA4 for your e-commerce store. Compare data-driven, linear, and more.
Multi-Touch Attribution: Understanding the Full Customer Journey
Discover how multi-touch attribution reveals every touchpoint in the customer journey before purchase. Models, examples, and actionable insights.
Google Analytics 4 and Consent Mode V2: A Practical Guide for 2026
Learn how to configure Google Analytics 4 with Consent Mode V2 in 2026. Practical steps, data modeling tips, and compliance best practices.
Measuring Website Speed: Tools and How to Interpret Key Metrics
Learn how to measure your website speed with the right tools and understand Core Web Vitals, TTFB, and other critical performance metrics.
Google Analytics 4: The Complete Beginner's Guide for 2025
Learn how to set up and use Google Analytics 4 (GA4) from scratch. A beginner-friendly guide covering events, reports, and key metrics.
Automated Reports with Looker Studio and GA4: Complete 2025 Guide
Learn how to build automated reports with Looker Studio and GA4 in 2025. Step-by-step guide with templates, tips, and best practices.
Server-Side Tracking: The Reliable Alternative to Third-Party Cookies
Discover how server-side tracking replaces third-party cookies for accurate analytics, better privacy compliance, and improved website performance.
Cohort Analysis: Understanding Web Visitor Retention in 2025
Learn how cohort analysis helps you understand visitor retention, reduce churn, and boost conversions. A practical guide with examples and code.
Advanced E-commerce Tracking in GA4 for PrestaShop: Complete Guide
Learn how to set up advanced GA4 e-commerce tracking on PrestaShop. Step-by-step guide covering data layers, events, and revenue attribution.
Google Search Console: How to Exploit Organic Search Data Like a Pro
Learn how to use Google Search Console to analyze organic search data, boost rankings, and optimize your SEO strategy with actionable tips.
A/B Testing: A Proven Methodology to Optimize Your Web Pages
Learn how A/B testing can boost conversions by up to 49%. Discover a step-by-step methodology to optimize your web pages effectively.
Analytics and GDPR: Collecting Data While Respecting User Privacy
Learn how to run website analytics in full GDPR compliance. Practical tips, tool comparisons, and code examples for privacy-first data collection.
Measuring Website ROI: Essential Methods and Tools for 2025
Learn how to measure your website ROI with proven methods, key metrics, and powerful tools. Boost your digital strategy with data-driven decisions.
Attribution Marketing: Which Channel Really Drives Your Conversions?
Discover which marketing channels truly generate conversions. Learn attribution models, tools, and strategies to optimize your budget allocation.
Heatmaps and Session Recordings: How to Truly Understand Your Users
Discover how heatmaps and session recordings reveal real user behavior on your website. Boost conversions with data-driven UX insights.
Conversion Funnels: Analyzing the User Journey Step by Step
Learn how to analyze conversion funnels step by step, identify drop-off points, and optimize every stage of the user journey for higher ROI.
Google Tag Manager: Install and Manage Tags Without a Developer
Learn how to install Google Tag Manager and manage all your tracking tags without writing code. A practical guide for marketers and site owners.
Analytics Dashboards: Essential KPIs for Your Website in 2025
Discover the essential website KPIs to track in your analytics dashboard. Boost conversions, traffic, and ROI with the right metrics.
Google Analytics 4: How to Set Up Your First Conversion Goals
Learn how to configure conversion goals in Google Analytics 4 step by step. Boost your tracking strategy and measure what truly matters.