GA4 Custom Events: A Practical Guide to Tracking Key Actions on Your Website
Learn how to set up GA4 custom events to track key user actions. Practical examples, code snippets, and best practices for better analytics.
22 articles
Learn how to set up GA4 custom events to track key user actions. Practical examples, code snippets, and best practices for better analytics.
Learn how to set up server-side Google Tag Manager and discover its benefits for faster sites, better data accuracy, and improved privacy compliance.
Matomo vs Google Analytics 4 in 2026: compare privacy, features, cost, and accuracy to pick the best analytics platform for your website.
Discover how to choose the best multi-touch attribution model in GA4 for your e-commerce store. Compare data-driven, linear, and more.
Discover how multi-touch attribution reveals every touchpoint in the customer journey before purchase. Models, examples, and actionable insights.
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Learn how to set up and use Google Analytics 4 (GA4) from scratch. A beginner-friendly guide covering events, reports, and key metrics.
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Discover how server-side tracking replaces third-party cookies for accurate analytics, better privacy compliance, and improved website performance.
Learn how cohort analysis helps you understand visitor retention, reduce churn, and boost conversions. A practical guide with examples and code.
Learn how to set up advanced GA4 e-commerce tracking on PrestaShop. Step-by-step guide covering data layers, events, and revenue attribution.
Learn how to use Google Search Console to analyze organic search data, boost rankings, and optimize your SEO strategy with actionable tips.
Learn how A/B testing can boost conversions by up to 49%. Discover a step-by-step methodology to optimize your web pages effectively.
Learn how to run website analytics in full GDPR compliance. Practical tips, tool comparisons, and code examples for privacy-first data collection.
Learn how to measure your website ROI with proven methods, key metrics, and powerful tools. Boost your digital strategy with data-driven decisions.
Discover which marketing channels truly generate conversions. Learn attribution models, tools, and strategies to optimize your budget allocation.
Discover how heatmaps and session recordings reveal real user behavior on your website. Boost conversions with data-driven UX insights.
Learn how to analyze conversion funnels step by step, identify drop-off points, and optimize every stage of the user journey for higher ROI.
Learn how to install Google Tag Manager and manage all your tracking tags without writing code. A practical guide for marketers and site owners.
Discover the essential website KPIs to track in your analytics dashboard. Boost conversions, traffic, and ROI with the right metrics.
Learn how to configure conversion goals in Google Analytics 4 step by step. Boost your tracking strategy and measure what truly matters.