Why Click & Collect Is Essential for Modern E-Commerce

Click & Collect—also known as Buy Online, Pick Up In Store (BOPIS)—has transformed from a convenience feature into a customer expectation. According to a 2024 study by the International Council of Shopping Centers, 67% of online shoppers have used Click & Collect in the past year, and 85% of those who tried it made additional in-store purchases during pickup.

For Prestashop merchants, offering in-store pickup isn’t just about keeping up with Amazon or Walmart. It’s a strategic advantage that:

  • Reduces shipping costs (saving €5–€15 per order on average)
  • Increases conversion rates by 10–30% by eliminating shipping hesitation
  • Drives foot traffic to physical locations
  • Decreases return rates since customers inspect products at pickup
  • Improves delivery speed with same-day availability

Whether you operate a single boutique or a multi-location retail chain, this guide walks you through every step of implementing Click & Collect on Prestashop—from initial planning to post-launch optimization.

Understanding Your Click & Collect Options on Prestashop

Before diving into configuration, it’s important to understand the different approaches available for Prestashop store owners.

Option 1: Native Carrier Configuration (Free)

Prestashop includes a basic framework for creating a pickup carrier. You can configure a “Store Pickup” carrier with zero shipping cost and associate it with your store locations. This works for simple setups but lacks advanced features like time slot management or per-store stock visibility.

Option 2: Dedicated Click & Collect Modules (€79–€249)

The Prestashop Addons marketplace offers several specialized modules that extend functionality significantly:

Module FeatureBasic (Free)Mid-Range (~€99)Premium (~€199+)
Zero-cost pickup carrier
Store locator with map
Time slot selection
Per-store stock management
Automated email/SMS notifications
Preparation time buffer
Multi-store dashboard
Google Maps integration

Option 3: Custom Development

For merchants with complex requirements—such as ERP integration, real-time inventory sync across locations, or highly customized pickup workflows—custom development is the best path. Agencies like Lueur Externe, a certified Prestashop expert based in the French Riviera, specialize in building tailored Click & Collect solutions that integrate seamlessly with existing business processes.

Step 1: Planning Your Click & Collect Workflow

Before touching any code or configuration, map out your pickup process from the customer’s perspective and your operational perspective.

Customer-Facing Workflow

  1. Customer adds products to cart
  2. At checkout, customer selects “Click & Collect” as delivery method
  3. Customer chooses a pickup store location
  4. Customer selects a pickup date/time (optional but recommended)
  5. Customer completes payment
  6. Customer receives order confirmation with pickup details
  7. Customer receives “Ready for Pickup” notification
  8. Customer arrives at store and collects order

Back-Office Workflow

  1. Order received with “Click & Collect” flag
  2. Order assigned to correct store location
  3. Staff prepares the order (picking, packing)
  4. Staff marks order as “Ready for Pickup”
  5. Automated notification sent to customer
  6. Customer arrives; staff verifies identity and hands over order
  7. Order marked as “Collected/Delivered”

Document any special requirements: Do you need ID verification? Will you hold orders for a limited time? Do certain products require special handling?

Step 2: Configuring Store Locations in Prestashop

Your store locations form the foundation of Click & Collect. In Prestashop’s back office:

  1. Navigate to Shop Parameters > Contact > Stores
  2. Click Add New Store for each pickup location
  3. Fill in all required fields:
  • Store name
  • Full address (street, city, postal code, country)
  • Latitude and longitude (for map display)
  • Phone number
  • Email address
  • Opening hours (critical for pickup scheduling)
  • Store image

Pro Tips for Store Setup

  • Be precise with coordinates. Use Google Maps to get exact latitude/longitude values. Incorrect coordinates frustrate customers using store locators.
  • Set realistic opening hours. If pickup is only available during specific hours (not full store hours), note this clearly.
  • Add parking information in the store description—this significantly improves the pickup experience.

Step 3: Creating a Click & Collect Carrier

The carrier is how Prestashop handles delivery methods. Here’s how to create a dedicated Click & Collect carrier:

  1. Go to Shipping > Carriers
  2. Click Add New Carrier
  3. Configure as follows:

General Settings

  • Carrier name: “Click & Collect – Free In-Store Pickup” (or similar)
  • Transit time: “Ready within 2 hours” (adjust to your preparation time)
  • Speed grade: Set to maximum (0 = fastest)
  • Logo: Upload a recognizable store/pickup icon
  • Tracking URL: Leave blank (not applicable)

Shipping Locations and Costs

  • Add handling costs: No
  • Free shipping: Yes
  • Billing: Set to “According to total price” with a range from €0 to €10,000 at €0.00 cost
  • Zone restrictions: Only enable zones where you have physical stores

Size, Weight, and Group Access

  • Set generous maximum dimensions (unless you have physical pickup size limitations)
  • Enable for all customer groups
  • Associate with all relevant shops (in multistore mode)

Step 4: Installing and Configuring a Click & Collect Module

For a professional Click & Collect experience, a dedicated module is strongly recommended. Here’s a general configuration walkthrough applicable to most popular modules:

Installation

# If installing via command line (Prestashop 1.7+/8.x)
php bin/console prestashop:module install your_clickandcollect_module

# Or upload via Back Office:
# Modules > Module Manager > Upload a Module > Select .zip file

Core Module Configuration

After installation, navigate to the module’s configuration page and set up:

1. Store Association

  • Link the module to your previously created store locations
  • Define which stores offer Click & Collect (you might not offer it at all locations)

2. Preparation Time

  • Set minimum preparation time (e.g., 2 hours, 4 hours, next day)
  • This prevents customers from expecting instant availability

3. Time Slot Configuration

{
  "monday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
  "tuesday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
  "wednesday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
  "thursday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
  "friday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
  "saturday": {"enabled": true, "slots": ["10:00-12:00", "14:00-17:00"]},
  "sunday": {"enabled": false, "slots": []}
}

4. Maximum Orders Per Slot

  • Set a cap to prevent overwhelming store staff (e.g., 5–10 orders per 2-hour window)

5. Holding Period

  • Define how long you’ll hold uncollected orders (typical: 5–7 days)
  • Configure automated reminders at day 3 and day 5

Step 5: Customizing Order Statuses

Standard Prestashop order statuses don’t fully cover the Click & Collect workflow. Create custom statuses:

  1. Go to Orders > Statuses
  2. Add the following custom statuses:
Status NameColorSend EmailTemplate
Preparing for Pickup#FFA500 (Orange)No
Ready for Pickup#28A745 (Green)Yespickup_ready
Collected#007BFF (Blue)Yesorder_collected
Uncollected – Expired#DC3545 (Red)Yespickup_expired

Creating Custom Email Templates

For the “Ready for Pickup” notification, create a template at /mails/en/pickup_ready.html with essential information:

  • Store name and address
  • Opening hours
  • Order reference number
  • List of items to collect
  • Any identification requirements
  • Contact number for the store

Step 6: Optimizing the Frontend Experience

The checkout experience makes or breaks Click & Collect adoption. Focus on these elements:

Store Selector UX

  • Display an interactive map (Google Maps or OpenStreetMap)
  • Show distance from customer’s location (requires geolocation permission)
  • Display real-time store hours and next available pickup slot
  • Highlight the nearest store by default

Visual Cues Throughout the Journey

  • Add a “Available for Pickup Today” badge on product pages
  • Show estimated pickup availability in the cart
  • Use distinct iconography to differentiate delivery from pickup

Mobile Optimization

With 72% of e-commerce traffic now on mobile devices, ensure:

  • The store selector is touch-friendly
  • Map interactions work smoothly on small screens
  • Time slot selection doesn’t require excessive scrolling
  • Pickup confirmation is easily accessible from the order history on mobile

Step 7: Testing Your Click & Collect Setup

Before going live, conduct thorough testing:

Functional Testing Checklist

  • Click & Collect carrier appears correctly at checkout
  • Store selector displays all enabled locations
  • Time slots respect preparation time buffer
  • Unavailable slots are properly greyed out
  • Order confirmation email includes pickup details
  • “Ready for Pickup” email triggers correctly when status changes
  • Order status workflow functions end-to-end
  • Payment methods all work with the Click & Collect carrier
  • Cart rules and discounts apply correctly to pickup orders
  • Multi-store scenarios route orders to correct locations

Load Testing

If you expect high traffic (seasonal peaks, promotions), ensure your server can handle concurrent time slot checks. A well-configured AWS infrastructure—something Lueur Externe specializes in as certified AWS Solutions Architects—prevents slot overbooking during traffic spikes.

Step 8: Post-Launch Optimization

Once Click & Collect is live, continuously improve based on data.

Key Metrics to Track

  • Click & Collect adoption rate: Percentage of orders using pickup vs. delivery
  • Average preparation time: Are you meeting your promised windows?
  • No-show rate: Percentage of uncollected orders
  • Additional in-store purchases: Revenue from upsells during pickup
  • Customer satisfaction scores: Post-pickup surveys

Industry Benchmarks

  • A healthy Click & Collect adoption rate is 15–35% of total orders
  • Average preparation time should stay under 2 hours for same-day orders
  • No-show rates above 8% indicate communication issues
  • 30–40% of Click & Collect customers make additional purchases in-store

Continuous Improvement Ideas

  • Offer a small discount (5%) for choosing pickup over delivery
  • Implement a loyalty program bonus for Click & Collect orders
  • Add curbside pickup as an alternative for busy customers
  • Introduce locker pickup for extended-hours availability
  • Send a push notification when the customer is near the store (geofencing)

Common Pitfalls and How to Avoid Them

Pitfall 1: No Preparation Time Buffer

Problem: Customers expect instant availability after ordering. Solution: Always set a minimum preparation time (2–4 hours minimum). Under-promise and over-deliver.

Pitfall 2: Poor Communication

Problem: Customers arrive before orders are ready or don’t know where to go. Solution: Send clear, automated notifications at each stage. Include specific pickup instructions (“Go to the service desk at the back of the store”).

Pitfall 3: Inventory Discrepancies

Problem: Online stock shows availability, but the pickup store doesn’t have the item. Solution: Implement per-store inventory management or set safety stock thresholds. Reserve items immediately upon order confirmation.

Pitfall 4: Ignoring Peak Times

Problem: Too many orders scheduled for the same window overwhelm staff. Solution: Cap orders per time slot and dynamically adjust based on staffing levels.

Advanced: Multi-Store Inventory Sync with Prestashop

For retailers with multiple locations, real-time inventory per store is the gold standard. This typically requires:

  1. ERP integration (SAP, Odoo, or custom) syncing stock levels per warehouse/store
  2. Prestashop’s Advanced Stock Management feature (available in 1.7+ with modules)
  3. API-based stock updates running every 5–15 minutes
// Example: Updating stock for a specific store via Prestashop Webservice API
$xml = $webService->get(['url' => $url . '/api/stock_availables?filter[id_product]=' . $productId . '&filter[id_shop]=' . $shopId]);
$stockAvailable = $xml->stock_availables->stock_available;
$stockId = (int)$stockAvailable->attributes()['id'];

$xml = $webService->get(['url' => $url . '/api/stock_availables/' . $stockId]);
$xml->stock_available->quantity = $newQuantity;
$webService->edit(['url' => $url . '/api/stock_availables/' . $stockId, 'putXml' => $xml->asXML()]);

This level of integration ensures customers only see Click & Collect as an option when items are physically available at their chosen store—eliminating disappointment and cancellations.

Conclusion: Make Click & Collect Your Competitive Edge

Implementing Click & Collect on Prestashop is no longer optional for retailers with physical locations—it’s a revenue driver, a cost saver, and a customer satisfaction booster. Whether you start with a basic carrier configuration or invest in a full-featured module with time slots and per-store inventory, the key is to launch, measure, and iterate.

The steps outlined in this guide will get you 80% of the way there. But for a flawless implementation that accounts for your specific business logic, integrates with your existing systems, and scales with your growth, working with a certified Prestashop expert makes all the difference.

Lueur Externe has been building high-performance e-commerce solutions since 2003. As certified Prestashop experts and AWS Solutions Architects, we’ve implemented Click & Collect systems for retailers ranging from single-location boutiques to multi-store chains across France and Europe. If you’re ready to offer your customers the seamless pickup experience they expect, get in touch with our team for a free consultation.

Don’t let your competitors capture sales you could be winning. Set up Click & Collect today and turn your physical stores into fulfillment assets.