Why Click & Collect Is Essential for Modern E-Commerce
Click & Collect—also known as Buy Online, Pick Up In Store (BOPIS)—has transformed from a convenience feature into a customer expectation. According to a 2024 study by the International Council of Shopping Centers, 67% of online shoppers have used Click & Collect in the past year, and 85% of those who tried it made additional in-store purchases during pickup.
For Prestashop merchants, offering in-store pickup isn’t just about keeping up with Amazon or Walmart. It’s a strategic advantage that:
- Reduces shipping costs (saving €5–€15 per order on average)
- Increases conversion rates by 10–30% by eliminating shipping hesitation
- Drives foot traffic to physical locations
- Decreases return rates since customers inspect products at pickup
- Improves delivery speed with same-day availability
Whether you operate a single boutique or a multi-location retail chain, this guide walks you through every step of implementing Click & Collect on Prestashop—from initial planning to post-launch optimization.
Understanding Your Click & Collect Options on Prestashop
Before diving into configuration, it’s important to understand the different approaches available for Prestashop store owners.
Option 1: Native Carrier Configuration (Free)
Prestashop includes a basic framework for creating a pickup carrier. You can configure a “Store Pickup” carrier with zero shipping cost and associate it with your store locations. This works for simple setups but lacks advanced features like time slot management or per-store stock visibility.
Option 2: Dedicated Click & Collect Modules (€79–€249)
The Prestashop Addons marketplace offers several specialized modules that extend functionality significantly:
| Module Feature | Basic (Free) | Mid-Range (~€99) | Premium (~€199+) |
|---|---|---|---|
| Zero-cost pickup carrier | ✅ | ✅ | ✅ |
| Store locator with map | ❌ | ✅ | ✅ |
| Time slot selection | ❌ | ✅ | ✅ |
| Per-store stock management | ❌ | ❌ | ✅ |
| Automated email/SMS notifications | ❌ | ✅ | ✅ |
| Preparation time buffer | ❌ | ✅ | ✅ |
| Multi-store dashboard | ❌ | ❌ | ✅ |
| Google Maps integration | ❌ | ✅ | ✅ |
Option 3: Custom Development
For merchants with complex requirements—such as ERP integration, real-time inventory sync across locations, or highly customized pickup workflows—custom development is the best path. Agencies like Lueur Externe, a certified Prestashop expert based in the French Riviera, specialize in building tailored Click & Collect solutions that integrate seamlessly with existing business processes.
Step 1: Planning Your Click & Collect Workflow
Before touching any code or configuration, map out your pickup process from the customer’s perspective and your operational perspective.
Customer-Facing Workflow
- Customer adds products to cart
- At checkout, customer selects “Click & Collect” as delivery method
- Customer chooses a pickup store location
- Customer selects a pickup date/time (optional but recommended)
- Customer completes payment
- Customer receives order confirmation with pickup details
- Customer receives “Ready for Pickup” notification
- Customer arrives at store and collects order
Back-Office Workflow
- Order received with “Click & Collect” flag
- Order assigned to correct store location
- Staff prepares the order (picking, packing)
- Staff marks order as “Ready for Pickup”
- Automated notification sent to customer
- Customer arrives; staff verifies identity and hands over order
- Order marked as “Collected/Delivered”
Document any special requirements: Do you need ID verification? Will you hold orders for a limited time? Do certain products require special handling?
Step 2: Configuring Store Locations in Prestashop
Your store locations form the foundation of Click & Collect. In Prestashop’s back office:
- Navigate to Shop Parameters > Contact > Stores
- Click Add New Store for each pickup location
- Fill in all required fields:
- Store name
- Full address (street, city, postal code, country)
- Latitude and longitude (for map display)
- Phone number
- Email address
- Opening hours (critical for pickup scheduling)
- Store image
Pro Tips for Store Setup
- Be precise with coordinates. Use Google Maps to get exact latitude/longitude values. Incorrect coordinates frustrate customers using store locators.
- Set realistic opening hours. If pickup is only available during specific hours (not full store hours), note this clearly.
- Add parking information in the store description—this significantly improves the pickup experience.
Step 3: Creating a Click & Collect Carrier
The carrier is how Prestashop handles delivery methods. Here’s how to create a dedicated Click & Collect carrier:
- Go to Shipping > Carriers
- Click Add New Carrier
- Configure as follows:
General Settings
- Carrier name: “Click & Collect – Free In-Store Pickup” (or similar)
- Transit time: “Ready within 2 hours” (adjust to your preparation time)
- Speed grade: Set to maximum (0 = fastest)
- Logo: Upload a recognizable store/pickup icon
- Tracking URL: Leave blank (not applicable)
Shipping Locations and Costs
- Add handling costs: No
- Free shipping: Yes
- Billing: Set to “According to total price” with a range from €0 to €10,000 at €0.00 cost
- Zone restrictions: Only enable zones where you have physical stores
Size, Weight, and Group Access
- Set generous maximum dimensions (unless you have physical pickup size limitations)
- Enable for all customer groups
- Associate with all relevant shops (in multistore mode)
Step 4: Installing and Configuring a Click & Collect Module
For a professional Click & Collect experience, a dedicated module is strongly recommended. Here’s a general configuration walkthrough applicable to most popular modules:
Installation
# If installing via command line (Prestashop 1.7+/8.x)
php bin/console prestashop:module install your_clickandcollect_module
# Or upload via Back Office:
# Modules > Module Manager > Upload a Module > Select .zip file
Core Module Configuration
After installation, navigate to the module’s configuration page and set up:
1. Store Association
- Link the module to your previously created store locations
- Define which stores offer Click & Collect (you might not offer it at all locations)
2. Preparation Time
- Set minimum preparation time (e.g., 2 hours, 4 hours, next day)
- This prevents customers from expecting instant availability
3. Time Slot Configuration
{
"monday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
"tuesday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
"wednesday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
"thursday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
"friday": {"enabled": true, "slots": ["09:00-11:00", "11:00-13:00", "14:00-16:00", "16:00-18:00"]},
"saturday": {"enabled": true, "slots": ["10:00-12:00", "14:00-17:00"]},
"sunday": {"enabled": false, "slots": []}
}
4. Maximum Orders Per Slot
- Set a cap to prevent overwhelming store staff (e.g., 5–10 orders per 2-hour window)
5. Holding Period
- Define how long you’ll hold uncollected orders (typical: 5–7 days)
- Configure automated reminders at day 3 and day 5
Step 5: Customizing Order Statuses
Standard Prestashop order statuses don’t fully cover the Click & Collect workflow. Create custom statuses:
- Go to Orders > Statuses
- Add the following custom statuses:
| Status Name | Color | Send Email | Template |
|---|---|---|---|
| Preparing for Pickup | #FFA500 (Orange) | No | — |
| Ready for Pickup | #28A745 (Green) | Yes | pickup_ready |
| Collected | #007BFF (Blue) | Yes | order_collected |
| Uncollected – Expired | #DC3545 (Red) | Yes | pickup_expired |
Creating Custom Email Templates
For the “Ready for Pickup” notification, create a template at /mails/en/pickup_ready.html with essential information:
- Store name and address
- Opening hours
- Order reference number
- List of items to collect
- Any identification requirements
- Contact number for the store
Step 6: Optimizing the Frontend Experience
The checkout experience makes or breaks Click & Collect adoption. Focus on these elements:
Store Selector UX
- Display an interactive map (Google Maps or OpenStreetMap)
- Show distance from customer’s location (requires geolocation permission)
- Display real-time store hours and next available pickup slot
- Highlight the nearest store by default
Visual Cues Throughout the Journey
- Add a “Available for Pickup Today” badge on product pages
- Show estimated pickup availability in the cart
- Use distinct iconography to differentiate delivery from pickup
Mobile Optimization
With 72% of e-commerce traffic now on mobile devices, ensure:
- The store selector is touch-friendly
- Map interactions work smoothly on small screens
- Time slot selection doesn’t require excessive scrolling
- Pickup confirmation is easily accessible from the order history on mobile
Step 7: Testing Your Click & Collect Setup
Before going live, conduct thorough testing:
Functional Testing Checklist
- Click & Collect carrier appears correctly at checkout
- Store selector displays all enabled locations
- Time slots respect preparation time buffer
- Unavailable slots are properly greyed out
- Order confirmation email includes pickup details
- “Ready for Pickup” email triggers correctly when status changes
- Order status workflow functions end-to-end
- Payment methods all work with the Click & Collect carrier
- Cart rules and discounts apply correctly to pickup orders
- Multi-store scenarios route orders to correct locations
Load Testing
If you expect high traffic (seasonal peaks, promotions), ensure your server can handle concurrent time slot checks. A well-configured AWS infrastructure—something Lueur Externe specializes in as certified AWS Solutions Architects—prevents slot overbooking during traffic spikes.
Step 8: Post-Launch Optimization
Once Click & Collect is live, continuously improve based on data.
Key Metrics to Track
- Click & Collect adoption rate: Percentage of orders using pickup vs. delivery
- Average preparation time: Are you meeting your promised windows?
- No-show rate: Percentage of uncollected orders
- Additional in-store purchases: Revenue from upsells during pickup
- Customer satisfaction scores: Post-pickup surveys
Industry Benchmarks
- A healthy Click & Collect adoption rate is 15–35% of total orders
- Average preparation time should stay under 2 hours for same-day orders
- No-show rates above 8% indicate communication issues
- 30–40% of Click & Collect customers make additional purchases in-store
Continuous Improvement Ideas
- Offer a small discount (5%) for choosing pickup over delivery
- Implement a loyalty program bonus for Click & Collect orders
- Add curbside pickup as an alternative for busy customers
- Introduce locker pickup for extended-hours availability
- Send a push notification when the customer is near the store (geofencing)
Common Pitfalls and How to Avoid Them
Pitfall 1: No Preparation Time Buffer
Problem: Customers expect instant availability after ordering. Solution: Always set a minimum preparation time (2–4 hours minimum). Under-promise and over-deliver.
Pitfall 2: Poor Communication
Problem: Customers arrive before orders are ready or don’t know where to go. Solution: Send clear, automated notifications at each stage. Include specific pickup instructions (“Go to the service desk at the back of the store”).
Pitfall 3: Inventory Discrepancies
Problem: Online stock shows availability, but the pickup store doesn’t have the item. Solution: Implement per-store inventory management or set safety stock thresholds. Reserve items immediately upon order confirmation.
Pitfall 4: Ignoring Peak Times
Problem: Too many orders scheduled for the same window overwhelm staff. Solution: Cap orders per time slot and dynamically adjust based on staffing levels.
Advanced: Multi-Store Inventory Sync with Prestashop
For retailers with multiple locations, real-time inventory per store is the gold standard. This typically requires:
- ERP integration (SAP, Odoo, or custom) syncing stock levels per warehouse/store
- Prestashop’s Advanced Stock Management feature (available in 1.7+ with modules)
- API-based stock updates running every 5–15 minutes
// Example: Updating stock for a specific store via Prestashop Webservice API
$xml = $webService->get(['url' => $url . '/api/stock_availables?filter[id_product]=' . $productId . '&filter[id_shop]=' . $shopId]);
$stockAvailable = $xml->stock_availables->stock_available;
$stockId = (int)$stockAvailable->attributes()['id'];
$xml = $webService->get(['url' => $url . '/api/stock_availables/' . $stockId]);
$xml->stock_available->quantity = $newQuantity;
$webService->edit(['url' => $url . '/api/stock_availables/' . $stockId, 'putXml' => $xml->asXML()]);
This level of integration ensures customers only see Click & Collect as an option when items are physically available at their chosen store—eliminating disappointment and cancellations.
Conclusion: Make Click & Collect Your Competitive Edge
Implementing Click & Collect on Prestashop is no longer optional for retailers with physical locations—it’s a revenue driver, a cost saver, and a customer satisfaction booster. Whether you start with a basic carrier configuration or invest in a full-featured module with time slots and per-store inventory, the key is to launch, measure, and iterate.
The steps outlined in this guide will get you 80% of the way there. But for a flawless implementation that accounts for your specific business logic, integrates with your existing systems, and scales with your growth, working with a certified Prestashop expert makes all the difference.
Lueur Externe has been building high-performance e-commerce solutions since 2003. As certified Prestashop experts and AWS Solutions Architects, we’ve implemented Click & Collect systems for retailers ranging from single-location boutiques to multi-store chains across France and Europe. If you’re ready to offer your customers the seamless pickup experience they expect, get in touch with our team for a free consultation.
Don’t let your competitors capture sales you could be winning. Set up Click & Collect today and turn your physical stores into fulfillment assets.